'Rise of the Guardians,' 'Life of Pi' Top Sales Charts

20 Mar, 2013 By: Thomas K. Arnold

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Two newly released theatrical features slugged it out for the top spot on the national home video sales charts the week ended March 17, with DreamWorks’ Rise of the Guardians — the studio’s last title to be distributed by Paramount Home Media Distribution — topping 20th Century Fox’s Life of Pi by a healthy margin, despite the latter’s higher box office earnings.

Rise of the Guardians, which earned $103 million in U.S. theaters, debuted at No. 1 on both Nielsen VideoScan’s First Alert sales chart, which tracks overall disc sales, and Nielsen’s dedicated Blu-ray Disc sales chart. Life of Pi, with a $121.6 million theatrical pedigree, bowed at No. 2 on both charts.

The two new releases pushed Walt Disney’s Wreck-It Ralph, No. 1 the prior week, to the No. 3 spot.

Nielsen data shows that Pi sold 69.2% as many discs as Guardians, which also mustered a No. 2 debut on Home Media Magazine‘s video rental chart for the week, just behind MGM’s Skyfall, the James Bond megahit that just came off the 28-day holdback distributor 20th Century Fox imposes on Netflix and Redbox.

Wreck-It Ralph finished at No. 3 for the second consecutive week.

The prior week’s top rental, Lionsgate’s The Twilight Saga: Breaking Dawn — Part 2, finished the week at No. 4 on the rental chart.

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